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OPERA by The Who

Bill Graham called me to say he had booked The Who performing their rock opera, TOMMY, at the Metropolitan Opera, where no Pop act had ever performed, whose boards had seen only Puccini, Verdi, Donizetti, & Wagner. This was another first in rock mythology, and I had three days to do a poster. For the centerpiece art I created a Busby Berkley Pinball Backboard, surrounded by my much-used Deco borders holding some Neo-Deco typography of the day, all in black on a silver paper. In the full-page ad in the NY Times the censors painted a black jockstrap over Tommy's little genitalia.

Black ink and Letrafilm on white board.

Tommy at the Met